ESTONIANSAUNA TRUST

Leading Estonian sauna companies unite under a shared quality mark

A new quality mark helps the international market recognise trusted Estonian sauna products, expertise and know-how. Estonian Sauna Trust will make its international debut at interbad 2026 in Germany.

At the heart of the initiative: trust

As Estonian sauna companies expand into markets worldwide, Estonian Sauna Trust gives international buyers, distributors and spa operators a clear way to identify companies that meet a shared standard of quality. Membership is selective, and the quality mark stands for reliable products, expert support and long-term accountability.

“Through this shared quality mark, we want to show the world what defines a genuine Estonian sauna.”

Five principles the quality mark is built on

Estonian Sauna Trust brings together companies from Estonia’s sauna industry who want to jointly strengthen the reputation of Estonian saunas on the international market. The quality mark highlights the origin and quality of Estonian saunas, and the expertise behind them.

  • IQuality as a strategic focus
  • IIReliable products and expert support
  • IIIAn authentic sauna experience
  • IVLong-term reliability
  • VThoughtful innovation

Four founding members

Estonian Sauna Trust was founded by four leading companies from Estonia’s sauna industry.

Award-winning electric and wood-burning sauna heaters that combine soft steam, Nordic design and smart control solutions.

Premium indoor and outdoor saunas, handcrafted in Estonia from thermally modified wood. Auroom is part of the Thermory Group.

Design-led indoor and outdoor saunas, where clean architecture and carefully chosen materials come together to create a timeless, enduring sauna experience.

Bespoke indoor, outdoor and public saunas, engineered for architectural projects and demanding commercial environments.

Why we built this together.

"Estonian Sauna Trust is a promise: the mark stands for proven quality, expert technical support and forward-thinking companies that stand behind their products."
Mihkel Ilp, CEO of HUUM
"Estonian sauna building stands out for the way it brings together design, craftsmanship and technical excellence – creating saunas that are built to last and perform year after year."
Marten Merdikes, CEO of Auroom
"To Estonians, leil means more than steam – it is the moment water hits the hot stones, the room falls quiet and the sauna comes alive."
Romet Tsirna, Founder of Leil® Saunas
"A truly great sauna should feel as though it has always belonged exactly where it is – designed around the place, the people and the experience it is meant to create."
Marko Kevvai, DWILD

Meet Estonian Sauna Trust at interbad 2026

Estonian Sauna Trust meets the buyers, planners and operators shaping the global wellness market. Visit member companies and see the new brand identity at stand 1C32.

Messe Stuttgart · 6–8 October 2026 · Stand 1C32
Download press release (PDF)